What’s the difference between the confident entrepreneurs who lead growing business and owners who can’t get out of survival mode? It all comes down to this: All successful businesses have a clear marketing strategy that makes everything they do more effective.
The first step is to design a clear content website and advertise your business on social media networks like twitter, Facebook, Instagram, Pinterest, Linked-in, Google+, send emails and do blogging. You also need to invest on SEO to be on top of the list.
Secondly, you need to have well-thought strategies. Strategy is simply the decisions you need to make so your tactics work better. Your marketing strategy is the base for creating awareness, generating interest, closing new sales and continuing customer engagement. Your marketing strategy guides your company culture, your products and services and your pricing.
To craft a successful strategy, you need to consider many things, but there are five key decisions to consider.
The 5 Keys of Marketing Strategy
- Who is your narrowly defined target customer?
- In which category does your business exist?
- What is your unique benefit?
- Who is your real competition?
- How are you clearly different from your competitors?
To make your tactics work better, to grow your business and bring sanity to your world, you have to decide on the single, simple answer to each of these questions and commit to not changing it for a year or two. Focusing on these is almost always the difference between a business that grows profitably and one that never seems to gain any momentum.